Cookies

As of 20 September 2022

This is LevlUp GmbH / Body & Fit Sportnutrition B.V.’s cookie statement. The company is located at Mars 10, Heerenveen, Netherlands (Chamber of Commerce 01098673), hereafter referred to as ‘Body & Fit’ or ‘we’. This cookie statement applies to the following web stores:

  • levlup.com

Cookies

What are cookies?

Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services, and to improve and adjust them to our visitors’ wishes.

What do cookies do?

Cookies allow us to distinguish between the various web store visitors, and handle your orders correctly. We also use cookies to understand, based on the data from your visit to our website, what you as a visitor are interested in. This allows us to optimise and improve the website.

Other technologies

As well as cookies, we use web beacons, tracking pixels and JavaScript. These are standard internet technologies that, together with cookies, ensure our web server can collect information about your visit to the website and use this information. When referring to “cookies”, we mean cookies plus other technologies.
We use cookies for different reasons, for example:

  • When you visit our website, you don’t receive, or have to enter, the same information again;
  • We can offer you special website functionalities such as the shopping cart;
  • We can measure how our website is used and how to improve it;
  • We can recognise which device you use when you’re visiting us;
  • We can show you advertisements and recommendations based on your interests;
  • We can register (or have registered) how often an advertisement is displayed, to better let the advertisements meet your needs and interests and prevent you constantly seeing the same advertisement.

Permission or no permission

We don’t have to request your permission to set up and read certain cookies. This applies to:

  • Cookies that allow you to communicate via the internet;
  • Cookies that are required for using the functionality of the website;
  • Analytical cookies that have little or minimum impact on your privacy.

For advertising and marketing cookies we request your permission before we set them up and read them. We do this via the cookie statement in our website, where it states that you can accept advertising and marketing cookies by clicking further on web pages within our website. If you don’t accept the advertising and marketing cookies then you can state this by clicking on the relevant link in the cookie statement and making a choice. You can always withdraw your choice by adjusting your cookie preference in ‘My cookie preferences’ below.
We use Google Tag Manager to tag specific content within our web store. This helps us determine which cookies we can place and which content we can store. As we’ve explained above, we must ask your permission for some cookies, and not others. 


We use the following cookies

Functional cookies

These make it easier for you to browse our website. We use functional cookies which ensure that you can add items to your shopping cart and that they are still there during your next visit to our website. We also use a cookie that ensures that when you’re logged in and leave the website, you’re still logged when you return.

Analytical cookies

These cookies allow us, with the help of third parties, to measure the browsing behaviour of visitors on our website, so that we can improve the customer convenience if needed. This means that we ensure that your experience of our website becomes increasingly better and the less important information is suppressed.

We use cookies from the following parties:

  • Freshworks
    If you contact our customer service, we'll register it in FreshWorks so we can help you better.
  • Google Analytics
    With Google Analytics we measure how you use our webshop and how you found us. We use this knowledge to improve our site.
    (recognizable by __utma, __utmb, __utmc, __utmz, __utmv, __utmx).
  • Google Tag Manager
    Google Tag Manager is a tool that allows us to place various cookies on the website in a technically simple way.
  • New Relic
    With New Relic we collect data to monitor the website for performance, for example to improve its speed.
  • Optimizely
    We use Optimizely to analyze the behavior of visitors to the website with the aim of better designing the website for visitors. The collection of user data is anonymous.
  • ContentSquare
    We use ContentSquare to analyze the behavior of visitors to the website with the aim of better designing the website for visitors. The collection of user data is anonymous.

Advertising cookies / marketing cookies

You can view advertisements from both Body & Fit and third parties on our website. We use cookies to keep, them relevant. These cookies allow us to measure the effect of our advertisements. This in turn allows us to effectively determine which advertisements and promotions appeal to you and which do not. These advertisements can also be viewed on third party websites.
We use cookies from the following parties:

  • Tradetracker
    With this cookie we can see through which partner site (s) you visit our web shops, for example via Google AdWords.
    We use Tradetracker for the Dutch and UK market.
  • Affilinet / Awin
    With this cookie we can see through which partner site (s) you visit our web shops, for example via Google AdWords.
    We use Affilinet / Awin for the German and French market.
  • Facebook
    This cookie shows which products you view in the webshop. This way we can show you relevant advertisements within Facebook. Without these cookies you will miss out on personal offers.
  • Bing
    This cookie shows which products you view. This way we can show you relevant advertisements within Bing. Without these cookies you will miss out on personal offers.
  • Google Adwords
    This cookie shows which products you view. This way we can show you relevant ads within Google. Without these cookies you will miss out on personal offers.
  • Clang
    We use Clang for sending newsletters. With this cookie we measure your interests in the web shop so that we can tailor the content of the newsletter to your wishes.
  • Sleeknote
    We use Sleeknote to bring campaigns to your attention on the website and to collect email addresses that we use to send newsletters. Sleeknote's cookie stores analytical data about the use of the sleeknote pop-up.
  • Criteo
    These cookies are set by Criteo for advertising activities. Through this service we collect information on your previous visits on our websites or other websites.
  • SA360 (Search Ads 360)
    SA360 is a Google service that sets cookies enabling relevant advertising for you. Through this service we collect information on your previous visits on our websites or other websites. We can track how often you've seen an ad, whether you click on the ads, or place orders after you've seen or clicked on an ad. Without this cookie, you'll miss personal promotions.
  • Personal data in advertising
    In some cases, the marketing cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.
  • TikTok
    This cookie shows which products and pages you view and tracks your website interactions.
    This way we can show you relevant advertisements within TikTok. Without these cookies you will miss out on personal offers.
  • Klavyio
    We use Klavyio for sending newsletters. With this cookie we measure your interests in the web shop so that we can tailor the content of the newsletter to your wishes.
  • Reddit
    This cookie tracks which products and pages you view in the webshop. This way we can show you relevant advertisements within Reddit.
  • SnapChat
    This cookie tracks which products you view in the webshop. This way we can show you relevant advertisements within SnapChat.
  • Taboola
    Taboola helps promote our brand. This cookie tracks which products and pages you view in the Webshop we use to promote the LevlUp brand.
  • Twitter
    This cookie tracks which products and pages you view in the webshop. This way we can show you relevant advertisements within Twitter.

We only use marketing cookies if you have given permission for this. If you do not give permission, advertisements will still be shown, but these are random advertisements. You can make your choice below.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


Cookie Subgroup Cookies Cookies used Lifespan
www.facebook.com/ Third Party - Session
static.criteo.net criteo_write_test Third Party A few seconds
doubleclick.net/ test_cookie Third Party A few seconds
bing.com MUID Third Party 390 Days
dnacdn.net browser_data Third Party 390 Days
youtube.com CONSENT, YSC, VISITOR_INFO1_LIVE Third Party 6164 Days, Session, 180 Days
twitter.com personalization_id Third Party 730 Days
static.klaviyo.com __kla_id, KL_FORMS_MODAL Third Party 730 Days, 365 Days
criteo.com uid Third Party 390 Days
snapchat.com sc_at Third Party 390 Days

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